Wegmans In-Store Advertising

Various sign designs used to advertise products in Wegmans Food Markets. These were created using a variety of methods. Some signs were created all in Adobe Photoshop or Illustrator and printed on large format printers. These would be mounted to foam core and placed in stanchion sign holders strategically throughout the store. Other designs were hand-drawn and painted and built up in layers with foam core for a more three-dimensional effect.